Reader profile research

A reader profile is something that tells magazines who their audience is. This is useful because it will help them know what to include so it is appropriate for their audience. It also helps sales because they will be able to give their audience what they want to see. It helps them know what content to include because they know who will read.

For Billboard, 77% of their audience are males so the content of the magazine should be based on things that they want to see. The average age that reads the magazine is 47 so it wouldn’t be good to fill it with things that teenagers are interested in because then the majority of their audience wouldn’t buy it.

The content makes people want to read it because they have researched what people want to see and they know who they are trying to attract.

Also, almost 70% of their readers have graduated college. This is good for them because it means they will most likely be earning a lot of money in the future so they have money to buy the magazine regularly. Almost 50% of their readers are managers in business. This is also good because they have a high position in society and money to buy the magazine.